Conservation Minister Maggie Barry encouraged trap action at the Predator Free 2050 event held in Napier on Thursday.
Local community group Pest Free Esk Hill was presented with 20 DOC200 predator traps, which will be deployed in local backyards, by Ms Barry yesterday.
The programme is to rid New Zealand of three of the country's most damaging introduced predators - possums, rats and stoats - by 2050.
"It will deliver huge benefits for the social and cultural links with our environment, for our regional economies through primary industries and tourism and for our threatened native species.
"Achieving this goal will require new technology and a co-ordinated and collective impact of individuals, communities, central and local government, iwi, Ospri, philanthropists, non-government organisations, businesses, science and research organisations and land owners," Ms Barry said.