This innovation gives exported New Zealand produce a significant point of difference compared to offerings from other countries, and offers New Zealanders access to the best produce in the world.
However, there are factors that will limit growth. Not all of New Zealand is suitable for growing fruit and vegetables. Elite soils and reliable access to water are key ingredients. To ensure year-round, reliable access to water, storage schemes will be needed; not only for growing crops, but also for sustaining river flows, and providing water for urban and rural New Zealand.
We only harness about two per cent of New Zealand's rainfall, so there is plenty of opportunity to capture more rain to support the expansion of horticulture. Areas such as Central Otago and Canterbury would not be areas of high-quality fruit and vegetable growing without irrigation. With the impact of climate change rapidly becoming apparent, water storage will become more important to sustain our environment and our ability to feed ourselves.
Another limitation is access to skilled and reliable labour. In most areas of the South Island unemployment is very low; job seekers are counted in the tens rather than the thousands. Developing pathways so growers can access labour is one of Horticulture New Zealand's key roles. There are enormous and rewarding opportunities for permanent and seasonal staff in regional New Zealand.
We have an excellent partnership with Immigration New Zealand, but one of our goals is to attract New Zealanders to become career horticulturists, to upskill and share in the bounty the industry is creating. Horticulture employs a lot of people, more than dairy even, and we still need more.
The majority of our growing is in close proximity to rural towns and cities, which drives regional economies and sustains those rural towns by providing employment opportunities; the towns through the fruit-growing areas in Central Otago are testamentto that sustainability.
As horticulture grows, it will provide more employment opportunities and further enhance rural New Zealand. Additionally, it will earn increased foreign return for New Zealand through our expanding exports.
Confidence is strong for continued growth; let's make sure the ingredients are there to make it happen.
Mike Chapman is CEO of Horticulture New Zealand. This is his blog in Horticulture New Zealand's latest newsletter (www.hortnz.co.nz).
Views expressed here are the writer's opinion and not the newspaper's. Email: editor@hbtoday.co.nz
