When Miss Universe New Zealand finalist Breone Lay applied to work behind the scenes at a beauty pageant three years ago, she never dreamed she'd end up entering as a contestant - and winning.
As a design student looking for experience in 2011, the Havelock North High School old girl approached the director of Miss Hawke's Bay offering to design pamphlets for the pageant.
But when the director received Ms Lay's CV, she talked her into entering instead.
Now Ms Lay, 23, can boast the Miss Hawke's Bay 2011 title, as well as Directors Award Winner in Miss Aotearoa 2012 and, most recently, she was announced as a finalist in Miss Universe NZ last month.
However, competing in beauty pageants takes up a fraction of her busy schedule.