The Hawke's Bay Regional Council's deputy chairman, Ewan McGregor, is standing for election in the council's new rural Ngaruroro Ward.
Mr McGregor said he was regarded as an "enthusiast and optimist" and offered a balance of experience, as well as "vision and new ideas".
He had a rural background and was involved in farm forestry and environmental activity for many years.
In April he was awarded the New Zealand Landcare Trust Award for Innovation in Sustainable Forestry at the National Farm Forestry Conference at Orewa.
He said water issues was the key challenge for the regional council, including quality, allocation, flood and drainage management, storage, and the erosion of vulnerable hill country.