The controversial Saturday morning Growers' Market, due to start on November 29, will be a quieter affair than first planned due to a shortage of stallholders.
Many Farmers' Market stallholders are reluctant to support the new market, saying it could harm the established market, held at the Hawke's Bay Showgrounds on the outskirts of Hastings on Sunday mornings.
A Hastings City Business Association initiative, it was hoped the Growers' Market would bring people to the CBD as the association's Thursday night market had.
"We just won't have the 40 or 50 stallholders that we want, there will be about 25 to 30," association chairman Michael Whittaker said.
The Hastings District Council gave permission for the Growers' Market to close two blocks of Heretaunga St East to traffic, but with fewer initial supporters just one block might be needed, Mr Whittaker said.