So yes, "focus on the process" ... "stick to our processes" ... "go back to our processes" - you will hear these comments all the time (I just heard it again now on the rugby commentary) ... it can get a bit tiresome, once you are attuned to it, you hear constantly, and it can seem a bit overused.
However in reality, it does lead to a certain "level-headedness" in the athletes, and portrays real maturity in young athletes - it is amazing sometimes to hear how well they speak, how focused and in control of their lives they are at such a young age, and demonstrates the life skills that sport has taught them.
So focusing on the process is about dealing with the here and now, the steps that need to be taken, to get the athlete to where they want to be - ie, performing their best, whether or not that be good enough for a win.
And that is exactly what Eric Murray said after their campaign. He was so committed to just executing his processes as best he could, that the outcome was almost secondary, he said he had developed a fatalistic attitude - ie, he would execute his plans as best he could, and if that wasn't good enough to win, then so be it. Therefore with such an attitude, he overcame the fear of failure and just went out and "delivered", and as he said, at that point NZ hadn't won a gold medal, so they were feeling plenty of expectation to deliver for their country.
Focusing on the process therefore also helps us to cope with failure. And therefore, even though it is a technique used by our Olympic champions, we can use the same tricks with our kids starting out in sport.
Instead of avoiding the issue of winning or losing in kids' sport, by just participating and not even keeping the score (I find they always want to know the score) why don't we take it on to teach them from a young age to deal with failure - they can handle it, if framed up the right way.
Again it goes back to process, teaching the kids to target other outcomes within the game, eg how many passes can we complete, can we hold our shape in defence, can we have the best attitude - never give up.
That also leads to fun. Fun is partly defined by a sense of achievement - so if we can have other targets within the game to measure ourselves on, as kids or elite athletes, then we can achieve some wins, even if we don't win the game.
And on winning, one of the biggest ironies of the Olympics is that for many, it is all about winning - yet as a society, our grownups are typically telling kids that winning is not everything, which of course it isn't.
So at times the media coverage can be a bit cringeworthy - in particular I remember the probing of one of the young rowers after she didn't qualify for the final ... "so just to summarise once again, how does it feel to have four years of hard work come to this?" ... it was embarrassing; trying to make the poor girl cry and feel like an absolute loser, when in actual fact she is an amazing young Kiwi athlete.
So on one hand we tell the kids it's not about winning, or even the score ... but then the kids watch the Olympics, and the message is pretty clear - winning is everything, and in actual fact over the next few months, our taxpayers' money is going to be divied out to those sports deemed most likely to produce winners at the next Olympics in 2020.
So sport and the development of athletes, if managed the right way, can be far more than just a physical realm.
The life skills, focus and routines developed in a quality sport programme help youngsters not just excel in sport but, more importantly, focus on their processes and excel in life.
Marcus Agnew leads Talent Development and the Pathway to Podium for AUT Millennium Hawke's Bay. He is also a lecturer in sports science at EIT.
