The wall of wood offers many opportunities if it is knocked down properly.
Napier Port says it has just exported 2 million tonnes of logs in the 12 months to May this year. And there is more to come.
There will also be increased logging truck traffic on our roads, which will need extra maintenance and road safety attention.
Other New Zealand regions have seen increased numbers of accidents involving log trucks.
Not all are the truck drivers' fault, but it puts the spotlight on truck drivers' experience and the increased demand for their services that comes with pine forests reaching maturity.