Crockery was off a Hawke's Bay couple's wedding gift list.
Instead they asked guests to donate to the Hawke's Bay Rescue Helicopter Trust.
Lorraine and Dean Crafar raised more than $2000 for the charitable trust, which runs the Lowe Corporation Rescue Helicopter.
A long-time supporter of the trust, Mrs Crafar said: "This is a cause that we both feel passionately about and by making a donation on our special day, our guests have helped to make a gift to our community.
"I have two boys who ride motorbikes, so I think maybe one day they'll need [the trust]."