Wairarapa is famous for its wild coast and down to earth people. The Wairarapa electorate takes in all of that "hard-core" Wairarapa and expands to include parts of the Manawatū and Hawke's Bay.
The electorate boundary is just north of Waipawa and Waipukurau, following the central range south to include the towns of Dannevirke, Woodville, Pahiatua, Eketāhuna, Masterton, Carterton, Greytown, Featherston and Martinborough.
Wairarapa has more Māori and Pakeha than the rest of New Zealand, so there's a lack of other ethnicities, but they're there. In Martinborough's wine country the most common language after English is French.
Primary industry is key, with three times the national average employed in farming, forestry and fishing.