Rugby league has always taken a back seat in this country with its brother code dominating participation numbers.
However, the Melbourne Storm's recent visit to Napier has rejuvenated interest in the game in the Bay.
Hawke's Bay Rugby League development officer Anaru Bartlett has had to turn teams away for next month's Keen Kiwi Minimod Competition " a junior rugby league competition with modified rules to ensure player safety.
He has been overwhelmed by the interested generated by the visit and is keen to get player participation numbers to an all time high.
"It was fantastic to have the Hawke's Bay community, schools and local organisations get behind the Storm visit."