Signposts - whether pointing to parking spots or places to park up at the pub or the beach - are lacking, district councillors have been told.
Aad Bloom, co-owner of the Herbertville hotel, the Beach Haven Inn, wants better signage because he believes he is losing customers.
"I have regular customers who can't even find it," he said. "Herbertville is very badly signposted and I've been told of people meeting at the Wimbledon Hotel, with the intent of coming to Herbertville, but because of the lack of signs, they carry on to Porangahau."
Suresh Patel of the Dannevirke Chamber of Commerce said his group wanted more parking signs for Dannevirke because, although the town had good car parking in Allardice and Denmark streets, along with the Town Hall carpark and in Ward St, signage was poor.
"We have 8000 vehicles travelling through our town and Dannevirke is a great place to stop and dine and there are always major spin-offs for other businesses," he said.