Since being published on the Kimi Ora Facebook page, and on You Tube, the video has been watched more than 160,000 times, and received well over 3400 shares and 3600 likes.
Hawke's Bay Today went to Kimi Ora school to see how Blaze was coping with his sudden fame, and found the young star to be laid back and pinning the large number of views on "probably my aunty watching it over and over again".
He knew both of the movies to which his acting debut is being compared and agreed "they're crack-up", but didn't think he had much similarity to the films' stars: "Nah, I'm my own special thing," he said.
When asked what advice he's been given on stardom, he said: "Give Mr O'Dowda 10 cents", upon which principal Matt O'Dowda interrupted: "10 per cent bro, 10 per cent".
There's no sign that Blaze is receiving special treatment at school, with Kimi Ora posting a picture on Facebook of him "back on after-school cleaning roster", with the comment "Keeping it real at Kimi Ora". One reply to the post said "Way to keep em humble. Real world skills".
However, Kimi Ora did proudly post about Blaze being interviewed by Hawke's Bay Today this week.
It all started when Mr O'Dowda saw an advertisement for a Fonterra competition to win a milk run delivery by Richie McCaw himself. Given that they receive Fonterra Milk for Schools, he thought it would be a "really cool thing to support".
He said one of the school's houses is named after Richie McCaw.
"We actually talk about him lots as part of our house, in assemblies and things like that around all of those attributes that Richie shows so that's been really cool for the kids."
"It's been really cool for the kids too to learn about the power of the media and see how many people are interested so it will be really good for us to see where we can take that next with the kids."
Mr O'Dowda said of Blaze: "That is just that natural comedian that is in our young Maori kids."
Head of performing arts Peter Tihema said as soon as he had the concept, he knew straight away Blaze would be perfect to be the lead in the video.
"I knew we wanted Blaze to sort of narrate the whole thing and take the camera around the school and show off our school and also we wanted to put in a few cool things that we do like morning fitness and our $1 lunches."
Among the cute lines in the video is Blaze's comment: "Richie, if you come to our school you can have one of our $1 lunches, but remember you have to pay though, and if you come on burger day it's $2."
Set to a soundtrack of Poi E, the video shows Blaze walking around his school, giving hilarious reasons why the former All Blacks captain should make a trip to Hastings.
The video ends with the boy pretending to be an air traffic controller guiding McCaw's helicopter in to land on the school field.
The students were involved in the whole process of the video's creation, with one of them operating the boom microphone and others helping to edit.
"We never expected it to go this viral and to get such a great response but it is great that we've made something that everyone enjoys," Mr Tihema said.
The Fonterra Milk for Schools programme is choosing four schools as the competition winners, and each receives a helicopter milk run by McCaw.
Blaze is a huge Richie McCaw fan, playing in the same position as the former All Blacks skipper, and when asked what he would do if he ever got the chance to meet the legend, he said he would just be "shocked".
Nominations for the winner can be made until Monday at Fonterra.com.
