More than 30 Hawke's Bay schools, childcare centres and other organisations have signed up to hold "giant walks" and other events as part of UN Global Road Safety Week, beginning today.
The region's police are also set to join the events, which aim to highlight the road safety issues faced by children.
Road safety charity Brake is co-ordinating Road Safety Week in New Zealand, working with Safekids Aotearoa, the NZ Transport Agency, police and sponsor QBE Insurance.
The week will be officially launched by "giant walks" organised by Brake and children at schools and kindergartens across New Zealand, with young people holding banners reminding drivers to look out for kids and slow down.
One such walk is planned by Lumsden Kindergarten in Hastings today, to highlight road safety concerns on busy Lumsden Rd. Children, parents and staff from the centre will walk around their local block in Akina to highlight problems with pedestrians not using the nearby zebra crossing and drivers not parking safely around the kindergarten.