National Party leadership contender Judith Collins has set herself a performance threshold of 35 per cent in the polls if she wins the leadership.
And she has also promised a review of all National's policies, including questioning one of its key promises of 2017: tax cuts.
National is still polling at about 44.5 per cent and a new leader's job will be trying to hold that.
She said Labour had shown what the tipping point was before a leader ran into trouble.
"Once things start getting under 35 per cent people start saying 'can we win?' And I know I am putting a mark up there which at some stage in the future, if I am successful this time, that people will say 'well, you set that mark.