Jetstar will fly to Napier from December.
The Qantas-owned low-cost airline announced this morning that it will be introducing services into regional New Zealand, with destinations now including Napier, Nelson, New Plymouth and Palmerston North.
Jetstar NZ boss Grant Kerr said it had "been nice to feel so welcomed and he has been impressed by the energy and the diversity of the communities" he had visited as part of the decision-making process.
"If I had enough aircraft I'd like to go to all eight of them."
Hawke's Bay Tourism General Manager Annie Dundas welcomed the news: "This is huge news for Hawke's Bay, it's a complete game changer for tourism growth opportunities". "Competitive airfares are good for domestic tourism but this will also open up international connections to Australia too."
The Mayors of Napier and Hastings said the result was the ultimate reward for the regional team behind the pitch. "This is simply wonderful to hear Jetstar will be flying here," said Napier Mayor Bill Dalton. "The team worked hard and showed Jetstar we are a region on the up with plenty of untapped potential."
Hastings Mayor Lawrence Yule said."This is been a long awaited prize. The only way to substantially reduce the price of airfares for the people of Hawke's Bay is by competition. It is very exciting that we have landed a large player".