In 2009, I witnessed athletes slugging it out in the first year of IronMaori and was impressed that the event had almost 300 competitors.
On Saturday, I saw them pounding home to the finish line at Pandora Pond in the third IronMaori, and this time there were more than 1500 taking the challenge over two days.
That's phenomenal growth of an event in anyone's language - and there were a number of languages represented at IronMaori, which attracted Maori, Pacific Islanders and Pakeha from around New Zealand, plus multisport competitors from France, Japan and Australia.
Oddly enough, Hawke's Bay Today still receives the occasional text to the editor suggesting that IronMaori is somehow a "racist" event.