The National Aquarium of New Zealand's newest arrival is no longer called "the octopus".
He (or she, as the gender has still to be determined) is now officially Inky.
After the sea creature was settled into a new enclosure a fortnight ago, the Napier City Council decided to stage a competition for people to pick a name. The entries rolled in and it was Gerry Townsend's suggestion that got the nod.
So Inky it is and in the end it was deemed fitting - given that one of the unique escape mechanisms an octopus possesses is being able to blast out a jet of dark ink to distract and disorient any potential attacker.
"It seemed like a good name, a reflection of one of his protective mechanisms, squirting ink when he feels he's in danger," Mr Townsend said.