It was a truly collegial spirit at yesterday's Hawke's Bay A&P Bayleys Wine Awards tasting for exhibitors event.
Staff, from all wineries entered, sampled each other's product at the EIT - before delivering it to a galvanised spittoon.
"The success of a region is something that has to be done together," event organiser, wine science and viticulture lecturer Tim Creagh said.
He said any wine entered into this year's award would have done "exceptionally well" at the first awards 15 years ago.
"It is really important to lift the whole region up."