Hawke's Bay Regional Council is putting its Napier and Hastings bus services contract out for tender and is offering a financial incentive if the successful bidder grows passenger numbers on routes between and around the two cities.
Bus companies have until August 21 to submit a tender for the nine-year contract to run the 10-route service.
The current contract, which does not expire until the end of July next year, is held by Go Bus, a national bus company with a number of council contracts countrywide.
The Hawke's Bay service carried 744,000 passengers in the past year, generating $1.4 million in fares (excluding gst).
Under a "financial incentive mechanism" proposed by the council in its tender documents, the contract winner would get a bonus of up to $50,000 a year if it increased passenger numbers on the services.