The first ever IronMāori Half Marathon was run along Marine Parade in Napier on Saturday, with 277 competitors across the 5km, 10km and 21km distances.
Contestants ran up and down the Parade between the start/finish line at the Soundshell and the turnaround point near the Ellison St intersection.
IronMāori founder and CEO Heather Skipworth said it was important they introduced the Half Marathon and shorter distance runs to make their events even more accessible.
She said the event was absolutely fantastic and filled exactly the role they intended by bringing a whole lot of grassroots people who hadn't done something like that before out of their comfort zone.
"There were people of all shapes, sizes and ages and a lot of fuller figured people as well which is what IronMāori is all about," Skipworth said.