School holiday programme staff received an icy dunking yesterday as part of a viral campaign to raise money for cancer sufferers.
115 kids participating in the K.A.S. Care Holiday Programme watched seven of the programme's staff brave buckets of icy water to raise money for the Cancer Society in Havelock North's Guthrie Park yesterday afternoon.
Each staff member was dunked with two buckets of iced water while standing in a frigid bucket, which was also poured over them.
K.A.S. Care co-owner Julie Field said the idea came about when one of her staff, Nicole, was tagged in a viral Facebook campaign called the Ice Water Challenge on Wednesday.
Anyone tagged in the campaign had to do the challenge and donate $10 to a cancer charity or, if they chose not to do it, donate $100.