The fashion-themed 2019 Art Deco Festival has gained international attention.
Hawke's Bay Tourism estimates 40,000 people participated in over 300 events during the five-day celebration.
Visitors to the festival made up 25 per cent of all Art Deco enthusiasts, with many coming from overseas to enjoy the regional iconic festival.
Australians Kevin and Marianne Mathieson were a prime example of overseas visitors and had made several visits over the years.
"We just love the whole vibe of the festival, it's just such a great thing to be part of."