About 170 people got their skates on at Hastings' new winter wonderland this week.
A temporary ice rink, set up by Hastings City Business Association (HCBA) general, opened to the public on Wednesday and will run until July 10.
The skaters hit the rink in the opening 48 hours, with numbers expected to grow during the school holidays.
HCBA general manager Anita Alder said the ice rink in Heretaunga St forms part of a wider campaign to encourage people to explore the businesses within the city centre.