Hawke's Bay Fish and Game are urging hunters to obey the rules and regulations for game bird hunting and be a responsible firearm owner and user.
"We're lucky in New Zealand to be able to practise the tradition of game bird hunting," Hawke's Bay Fish and Game general manger Pete McIntosh said.
"It's more than just pulling that trigger - it's about socialising with friends and family and enjoying the outdoors, of which we are blessed with here in the Bay."
The new season is also the busiest time of the year for hunting shops as hunters buy ammo, licences and the latest gadgets to attract ducks to their ponds.
"Adults become kids again as they drool over all the new toys at the shop," Hastings's Rivers to Ranges owner Jeremy Hanaray said.