The Hawke's Bay Rugby Union has started the hunt for the Magpies' charity partner as it looks forward to another big season of Ranfurly Shield and national provincial championship rugby.
A set of 23 jerseys will be produced to be worn in a match during the season and auctioned off, with a limited number of others produced for sale. All auction and sale proceeds will go to the chosen charity.
Two years ago $16,813.75 was raised for Rural Support Trust Hawke's Bay when the venture was introduced, the non-traditional jerseys gaining added value for being worn when the Magpies scored Hawke's Bay's first win against Canterbury in 38 years.
Last year, when more than 50 nominations and applications and 19 charities were considered, $10,642.17 was raised for food charity Nourished for Nil, after the jersey was used for the year's first NPC-match Ranfurly Shield defence - a win over Otago, from whom the shield had been won in Dunedin October 2020.
Union commercial manager Dan Somerville said the result against Canterbury two years ago created more sales demand and although the union wanted the one-off jersey to be special to those who had them - including those who collect souvenir rugby jerseys – a small number of extra jerseys were produced to meet some of the initial demand.