For Stephen Lay, depression was foreign to him, until it came crashing down - hard.
Towards the end of last year, the 62-year-old was diagnosed with severe depression and had suicidal thoughts.
But it is the support of family, friends and even strangers who helped him through it, and now he wants to do the same for others.
Stop the Stigma Ride plans to raise much-needed funds and awareness for local suicide support group STAROS.
The event is a first for Hawke's Bay.