As part of Hawke's Bay Today's Fighting Poverty campaigin, we have spoken to a food expert about ways struggling families can make ends meet and provide wholesome meals for their children.
Hawke's Bay food specialist Rachel Blackmore says buying seasonal produce can slash food bills.
"Buying produce in season saves money; when tomatoes, capsicums, zucchini, eggplant, strawberries or asparagus are in season they taste fantastic because it is the right time of year to be eating them and they are inexpensive, because they are plentiful."
The former Hawke's Bay Farmer's market manager and cook book editor said seasonal produce could be bought at farmers' markets and farm shops, which were good places for people to learn what was in season.
"Farmers' markets are seasonal, that's why you can't get everything all year round and that's why at certain times of year there are more or less stalls in the markets."