Hundreds of people descended on the Tomoana Hawke's Bay Showgrounds today for the first day of the Land Rover Horse of the Year.
Ahead of the main events starting on Friday night, competitors and trade exhibitors were still arriving and setting up, while some initial showjumping, dressage and show hunter competitions got underway.
Although early in the piece, the trade stall area was already abuzz with activity, and judging was under way of the exhibitors' sites with awards on offer for the first time this year.
Fourteen-year-old Alice Naish and her family made the journey today from Auckland - waking up at 4.30 this morning.
Alice and her sister Holly Naish, who is not competing at the event, were dutifully grooming their horse, Hunter.