For 20 years Blake Keane has been announcing the riders at the House of the Year event in Hastings, but his legacy in the industry has extended further back than that.
"Cowboy Hat" Blake, as most people at the event know him, has been announcing for various horse shows and trials for almost 48 years, all by volunteering his time.
"I got asked by my neighbour many years ago if I could help out at a local event he had on so I helped him out and then next thing you know 48 years go by."
Keane said he has been doing the same job at the event for 20 of the show's 21-year history.
"All my time at the event I have been announcing the show jumping riders, even yelling at the odd kid to watch out and hoping a mother doesn't tear into me. But I've been doing it for much longer than that," Keane said.