Napier's Thirty Thousand Club, formed in 1912, was the envy of New Zealand in its boosterism efforts to raise funds for Napier-related projects and create civic pride.
The Thirty Thousand Club wanted "Napier to become the playground of the Pacific" and they purchased an "Ocean Wave", which was a children's amusement ride.
It had an up and down sensation, which was to replicate a boat ride. The popular ride was described as "sickly and whirled dizzily all day ‒ a fearsome contraption".
It was first introduced by the Thirty Thousand Club at the Hawke's Bay A & P Show in October 1913, and then taken for a tour around the North Island until the middle of December. It was said at the Show "some of the Thirty Thousand Club officials were also struggling with newly-acquired 'Ocean Wave' and they evidently have not yet got used to the vicissitudes of a showman's career."
After the North Island tour it was installed on the Marine Parade beach about where the Napier War Memorial Centre is now, near the old sea wall.