Hawke's Bay Today is repeating last year's highly successful Bring Yer Boots campaign, where more than 800 pairs of footy boots were collected for children who could not afford boots.
Once again the paper is calling on its readers to donate any footy boots to children in need this winter.
Hawke's Bay Today has teamed up with Sport Hawke's Bay again to ensure children who would not be able to play sport this winter because they do not have boots will be able to do so. This year, readers are being asked to donate running or sports shoes as well.
Hawke's Bay Today editor Andrew Austin said the campaign was a way in which the paper could help those in need.
"Last year we were able to bring joy to a number of less-fortunate children in our communities, thanks to the generosity of our readers.