Hawke's Bay Seafoods management has made it clear that if any member of its staff, or any company representative, is found guilty of any fisheries black market sales they should be "prepared to face the consequences".
Managing director Nino D'Esposito said the company was co-operating fully with the Ministry for Primary Industries and was right behind any efforts to identify and bring to a halt black market sales of illegally caught fish in the region.
"Our company is making available all information necessary to facilitate the ministry's work in stamping out the fisheries black market," Mr D'Esposito said.
The company and its success depended on ensuring it met all legal requirements under the Fisheries Act.
"The black market is a threat to the sustainability of the very resource on which Hawke's Bay Seafoods relies."