Rowe celebrated his 100th birthday at a property near Clive yesterday afternoon, surrounded by friends and family.
The first and most important item on the agenda for the centenarian was a ride in a Rolls Royce around the orchards.
"I just love old cars and I'm always wanting to know what's going on in the planting side of things," he said.
Rowe didn't need reading glasses to read his grand collection of birthday cards, which included congratulations from the Queen, Prime Minister Jacinda Ardern and Governor-General Dame Patsy Reddy.
Rowe took over his father's winery, T&V wines, after the war and has always had a passion for the industry.
Daughter Sally Milne said it was an incredibly emotional day as they celebrated her father's birthday.
"He's just full of stories and to this day I'm still finding out more and more about him. I didn't realise how emotional I would get until today. It's just a very special occasion."