While many will open countless presents from under their Christmas tree and enjoy a festive lunch this season, some are not as fortunate.
It is this need which prompted the Equippers Hastings Trust to get behind the region's most vulnerable families.
Operation Blue Santa, a collaboration between the trust, which operates out of Equippers Church Hastings, and the Hastings Police Family Harm team wants to provide as many baskets of food for Hawke's Bay families in need this Christmas.
Project leader Katie Baptiste said they wanted to bring Blue Santa to Hastings and get behind the "great work our local constabulary does and support those families who need that extra bit of help, support and love during this period".
The initiative started in America in the 70s, with about 20 needy families. Now, in Austin, Texas alone, more than 5000 families are catered for.