The added pressure of back-to-school costs has forced some families to go to payday lenders and some struggle to pay back the money according to the National Building Financial Capability Trust.
Families have just spent large sums of money on the festive season, so new stationery, uniforms and digital devices are proving to be a bridge too far in some cases.
The National Building Financial Capability Trust chief executive Tim Barnett said parents might feel pressured into having to meet those costs and that there was an expectation on them to provide the items.
"One part of our advice is to prioritise within those items with what has to be done and then look at alternatives. For ones like uniforms, second-hand are possible." It was also possible to decorate "a fairly cheapo and dull bit of stationery" to make it look more exciting.
Failing to meet the repayment schedule with the companies was something that could "harm the family and quite possibly mean they can't provide the kind of environment for the child that they want to", Mr Barnett said.