Last year's supreme winner was lighting, furniture, and jewellery designer David Trubridge. He said his company entered to see how it measured up against others.
"I have always been proud that we can run an international company from Whakatu," Mr Trubridge said.
"We joke about having our tagline as Milan, New York, Whakatu . . . but I do think it is important to promote this message that you can do this kind of thing without being in Auckland, let alone the middle of Europe."
The winners will be announced at the Awards Gala Dinner in the Napier Conference Centre on June 28.
Judges are ExportNZ Hawke's Bay chairman Alasdair MacLeod, NZ Trade and Enterprise customer director Amanda Martin, ASB head of international trade Mike Atkins, and Wayne Norrie, chairman of the Hi Tech Trust and chairman of Online Republic.
"Exporting is a big and growing part of business in Hawke's Bay and is crucial to the local economy, so we're delighted we can again celebrate the best we have to offer," ExportNZ Hawke's Bay executive officer Amanda Liddle said.
"Our companies produce around 9 per cent of New Zealand's port exports worth more than $4.4 billion a year, and it's great to be able to recognise those achievements."
Entry forms, criteria details and registration forms for the awards dinner are available on the ExportNZ website exportnz.org.nz or through amanda@exportnz.org.nz.