HBCA's community cricket development manager Dave Castle is eyeing a half century, but he won't be holding a bat in his hand.
Starting next month, Castle's winter planning around boosting youth playing numbers in the region will lead to more than 50 days of school visits, before the cricket season commences.
HBCA's target is more than 5000 "engagements" with communities and children.
Castle is passionate about their plans.
"We have successful formats of play, but want to really grow our game here in Hawke's Bay, starting with more kids joining us."