Hawke's Bay skippers of commercial fishing vessels endorsed an industry-wide code of conduct at a meeting in Napier last week.
It was developed by New Zealand's major fishing companies to reinforce last year's Promise media campaign.
Seafood New Zealand chief executive Tim Pankhurst said the industry made a promise to the people of New Zealand and, through the code of conduct, it is serious about keeping that promise.
"In 2017 we conceded that the industry had not always got it right, but it was determined to do better. The industry, over the past few years, has made huge strides in environmental care, protection of endangered species and transparency," he said.
Pankhurst said the feedback in Napier had been consistent with that received around the rest of the country.