"I try to ask myself this question; when I was their age, what opportunities would I have liked to help me succeed? The students drive me to create opportunities for them."
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The NZ Chefs Association referred to him as a "stalwart" of the central branch of NZ chefs.
"He has contributed for many years by mentoring youth, and inspiring the members of NZ Chefs with his drive and skills.
"He lives up to our tagline of 'Sharing a passion for all things culinary' through his writing, teaching and his dedication to give back to the culinary arts.
"This year once again we have seen him shine in his branch with the development of more young cooks and we are proud of his endeavours."
Every year the association members nominate a chef for their work in the industry and Ireland believed his nomination was for the competitions he has undertaken with the secondary students for the past 12 years.
"I feel very privileged and humbled to receive the award. I am doing it for the industry, not recognition, it means a lot to me."