The nationwide teddy bear hunt has brought out kiwi ingenuity in Hawke's Bay.
One Dannevirke family have created a giant bear out of hay bales for teddy bear hunters to enjoy.
And in the absence of any obvious contenders, it could be the country's biggest teddy bear.
The family were inspired by hay bale bears they had seen online made by other farming families and decided to have a go themselves.
"We have two young daughters and they have been so excited seeing all the teddy bears put out by locals in the area on our bike rides," Mother Renee Floyd said.