Bouncy castles, magicians and street performers lined the streets of Havelock North as the street carnival burst into life on Saturday.
Event manager Alice McKinley said at least 10,000 people, mostly from Hawke's Bay, ventured out to take part in the family fun event.
Originally known as Boulevard Day, the Village Street Carnival has been going since 2014 and is about celebrating Havelock North's residents and thriving businesses.
From the Porter Hotel putting on dance classes for children and Jason Wawatai from Dogs on Bikes as MC, there was very little time for apathy throughout the day.
Organisers also teamed up with New World, allowing children to get creative and decorate supermarket trolleys before they were paraded down Napier Rd.