Expect celebration, and a lot of it, at this week's Hastings Blossom Parade.
The parade on Saturday will kick off at 11am and is expected to attract a crowd of approximately 20,000 to 25,000 people.
Parade coordinator Lyn Mackie said the parade, which started which started in 1950, will be a feast for the senses this year.
"The parade is always special and each year it is slightly different. We have about 50 entries including bands, floats and groups. The entries are a few less than last year but they are noisier, making the parade more vibrant and livelier.
"The biggest float will be the Philippines Community of Hawke's Bay which will have 150 people.