A Hastings barbershop is hoping to "spark the chat" around bullying and mental health with its customers.
Staff at Maxim Barbers in Heretaunga Street West donned pink shirts for Pink Shirt Day on Friday, May 21.
Owner Max Lambert said in a barbershop when the client sits in the chair they can often open up to the barber and he has sometimes had "deep and dark conversations" with clients.
He said he can tell when customers come in and have had a bad day and hopes to cut through that and talk about what is going on.
"What we do is we put these really cool looking haircuts on people and we build their self-esteem and it would be nice to be able to be part of where we help them at a deeper level."