The first well heeled foot will step out at 1.40pm - with the Avant Garde/Young Designer followed by Spex Headwear, Hunt & Seek Classic Menswear and Unio Classic Womenswear. Once all categories are complete an overall winner will be named.
Pinkham may work behind the scenes of New Zealand's largest New Year's experience in Gisborne, but he was born and bred in Hawke's Bay.
His passion for music was honed during years at Taradale High School and later through trips to the Mission Concert in Taradale.
Today his taste is as all encompassing as his fashion palette - something which is reflected in a varied concert line-up at Waiohika Estate every year.
For 2015 there's a focus on more local artists - taking the festival back to its original format. "We were always a platform for Kiwi music, we have a few nostalgic acts - Dave Dobbyn and Scribe there's some David Dallas in there," he said.
"We are just trying to keep it fresh, getting back to our roots a bit, broadening our genres, bringing in an earlier start so we can fit in more different genres."
In the past few years the event had "turned into a bit of a rave", this time though organisers hoped to achieve a more laid back feel.
With BW campground dissolving, there will be more on-site camping and a greater all-encompassing atmosphere.
Beer gardens dotted throughout the venue cater for a craft market and to those looking for some quiet warm up drinks, in conjunction with Gisborne Gold and Epic. A dance tent will offer the opposite - fast paced, high energy, sweaty, down and dirty - "not for the faint hearted".
"The bones of the vision still ring true, still the same venue, and Kiwi music this year we are really bringing the main stage into the amphitheatre that's a change and a nod to the past - VIP will be in the amphitheatre."
Since its inception in 2003 Pinkham has overseen a transition from one day to three, changed up the venue to ensure R&V remains at the top of its game, and regularly travels overseas to source talent.
Rhythm and Alps two-day music festival in the South Island was added as a second option, based in Cardrona Valley.
Both festivals welcome a growing number of overseas visitors, particularly from Australia - with acts such as Angus & Julia Stone and Peking Duck they expect crowds from across the ditch to continue.
"It started with uni students and young professionals, but it's been picked up by school leavers who can afford the time - New Zealand youth is a big thing, as well as local crowds of all ages from Gisborne especially on NY Eve."
-For more information on Hunt & Seek Fashion in the Field, contact Kelly at hello@holi.co.nz or to book your ticket to the races: hawkesbayracing.co.nz
-To view the 2015 line-up for Rhythm & Vines go to: rhythmandvines.co.nz