Wellington is still driving growth for telecommunications company Now but high-density living has threatened its ability to live up to its name when retailing fibre connections, says chief executive Hamish White.
Two years ago the Hawke's Bay company opened a Wellington office in Lower Hutt but it was often "a pretty frustrating process" with people often waiting three or four months for a connection.
"Residential hasn't been unsuccessful, and while we don't have any issues selling fibre in Wellington, getting connected with consents is just too hard for many people," he said.
"It is not as straightforward as provincial New Zealand in Wellington - it is probably one of the hardest areas to navigate.
"To be honest we haven't put the firepower into the residential market but we are targeting the provincial parts - like Kapiti Coast where the ease of doing business is similar to Hawke's Bay."