Esk Valley Estate senior winemaker Gordon Russell has been appointed the new chairman of the Gimblett Gravels Association in a move he said with a smile was "my turn".
He has taken over the role from Sacred Hill's Tony Bish.
"I've been there since the beginning and have been on the sub-committee for some time, and over the past two years I've been under Tony's stewardship as deputy chairman," Mr Russell said.
He said he was honoured to become the chairman of what he described as "a talented group of growers and wine makers."
"I want to carry on the work of the outgoing chairman - his strategic direction and dedication over the last two years has significantly raised the profile of Gimblett Gravels wines, both in New Zealand and on the international stage."