The Government has proposed an "audacious" target of zero deaths on New Zealand roads.
Associate Health Minister Julie Anne Genter announced plans for a new road safety strategy this morning, which will include the "Vision Zero" target.
"A target of zero deaths is audacious, and it's also been successful," Genter told an audience of mayors, councillors and officials in Wellington.
"Countries like Canada, Sweden, and Norway all aim for zero road deaths and have considerably lower fatality rates than New Zealand."
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