OPINION
Yes - it’s the 40th International Museum Day today! Last year more than 37,000 museums across 158 countries and territories echoed the same message: “Museums are vital conduits of cultural exchange, enriching societies, and fostering mutual understanding and peace among nations.”
The organisers, the International Council of Museums, aim for this day to promote a more conscious, sustainable, and inclusive world. This year’s theme, Museums for Education and Research, underscores the pivotal role of cultural institutions in providing a holistic educational experience. Both are big ideas. Yet, for those who represent the public face of the museum, it’s not uncommon to have to justify their value. The ongoing need for museums to prove their worth presents a constant challenge for them.
Last month, MTG Hawke’s Bay Tai Ahuriri joined museums across Aotearoa in the nationwide campaign “Keep the Lights On”. This initiative aimed to remind the public of the value of museums and galleries while warning that many smaller institutions are in danger of closing because of financial pressure.
Ironic really, considering in 2021, for example, museums and galleries in Aotearoa attracted more than 17.5 million international and domestic visitors, contributed an estimated $272 million to GDP and provided $24.6m worth of educational experiences for schools.