Today marks the beginning of Hawke's Bay's week-long iWay Commuter Challenge in which locals are incentivised to cycle to work with free breakfasts hosted by local businesses.
Sport Hawke's Bay walking and cycling programme co-ordinator Lyndal Johansson said it's a great chance for locals to connect with other cyclists who commute to work.
Since it began five years ago, the Commuter Challenge has brought many people together; including Ms Johansson and her boyfriend.
Ms Johansson said she met her boyfriend at the Commuter Challenge five years ago and, after talking every day at the hosted breakfasts, he asked her out by the end of the week.
"It's a great way for people to meet other like-minded people," she said.