Increasing corporatisation of the Hawke's Bay childcare industry spurred livestock agent Brendon Dawson and lawyer Emma Dawson into opening Cherry Grove Childcare and Family Centre in Havelock North.
Within months the parents of three girls aged under 5 have transformed a half-hectare site into a centre for children from birth to 5-year-olds.
Mrs Dawson said the centre's philosophy was to provide a nurturing environment where children felt safe to explore.
It will have space for about 65 children and a playground designed to allow each age group to have their own area.
It will include a family centre supporting new mothers with antenatal classes and coffee groups.